Faisal and Faris founded GOALZ, a sporting goods and equipment store and manufacturer, 10 years ago. Faisal and Faris had always been sports enthusiasts. As stellar athletes through high school and college, these twin brothers knew they wanted to open a business that catered to the leisure sporting industry.
Shortly after graduating from college, they presented to a bank the business plan they had developed as part of their small-business entrepreneurial course. They were given a loan, and with SAR 15,000 they had saved between them, they started the company. Initially, they were the only two employees.
Within the first six months of business, Faisal and Faris added three employees to help deal with a new contract they had just won. By the end of their first year, the company had more than SAR 300,000 in revenues and six employees.
Faisal and Faris were pleased with their initial success, but they anticipated more competitors and knew they had to diversify their product lines. As they did, it became apparent that they needed to add a couple of locations to better serve their growing customer base, as well as hire more people to meet customer demand.
They now have 125 employees, 3 suburban branches, and annual revenues approaching SAR 10 million. Overlooking their LAGOON, where employees try out new water gear (kayaks, swim fins, wet suits, racing suits, goggles), Faris says to Faisal, “Maybe we are getting too old for this.
Faisal picks up the new goggles and says, TRY THIS OUT. “This golf club is a strategic advantage. What is a strategic human resource?”
Assignment Questions:
Q1. Is GOALZ affected by globalization? If so, how? (3.5 Marks)
Q2. What other major workforce issues are evident in this case? ( 4Marks)
Q3. Do you believe that GOALZ needs a human resource professional? Explain your answer to Faisal and Faris (4 Marks)
Q4. What are the challenges of Strategic Human Resource Management? (3.5 Marks)