Describe how delivering routine messages impacts credibility.
Describe the process for developing routine business messages.
Construct task-oriented routine messages, including requests, expectations, directions, and responses to inquiries, announcements, and claims.
Construct relationship-oriented routine messages, including appreciation, congratulations, apologies, and expressions of sympathy.
Describe the relationship between credibility and persuasion.
Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.
Explain how the tone and style of persuasive messages impact their influence.
Create compelling internal persuasive messages.