Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts.

.1 Define a marketing strategy.

.2 Describe the elements of a marketing plan.

3 Analyze a marketing situation using SWOT analyses.

4 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts.

5 Outline the implementation of the marketing mix as a means to increase customer value.

6 Summarize portfolio analysis and its use to evaluate marketing performance.

7 Describe how firms grow their business.