Do you think they are succeeding with the current 18-25 year old demographic?

Use of Information Systems to Provide Businesses a competitive advantage

After Reading Chapter 2 :

1. Describe in general how businesses use Information Systems and Technology to create or maintain a competitive advantage over their competitors. (One paragraph)

2. Using research outside of the text, describe to me a specific non-social media company that is using technology to gain a competitive advantage in the marketplace.

Do you think they are succeeding with the current 18-25 year old demographic?