Use of Information Systems to Provide Businesses a competitive advantage
After Reading Chapter 2 :
1. Describe in general how businesses use Information Systems and Technology to create or maintain a competitive advantage over their competitors. (One paragraph)
2. Using research outside of the text, describe to me a specific non-social media company that is using technology to gain a competitive advantage in the marketplace.
Do you think they are succeeding with the current 18-25 year old demographic?