International Market
Modes of entry into an international market are the channels which organizations employ to gain entry to a new international market.
Within our Thompson (2022) text, read Chapter 7 Assurance of Learning Exercise 2 related to Walgreens’ mode(s) international market entry and respond to the following questions:
What was Walgreens’ entry strategy designed to achieve?
Why would this make sense for a company like Walgreens?
Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?
Incorporate our coursework (Thompson text and other material) from this week into your above responses.