What estimating techniques should be used for a mission-critical project such as this?

Commission a break-even study for the laser printer.

Very little in the way of concrete savings was identified, although there was consensus that time could be compressed to the market launch date, but at additional costs.

Lauren met with the marketing (Connor), production (Kim), and design (Gage) managers, who yielded some ideas for cutting costs, but nothing significant enough to have a large impact. Gage remarked

At this point, what would you do if you were the project manager?

Was top management acting correctly in developing an estimate?

What estimating techniques should be used for a mission-critical project such as this?