Coca Cola Company
Why does the Coca-Cola Company have petabytes of data?
Why is it important for Coca-Cola to be able to process POS data in near real time?
How does Coca-Cola attempt to create favorable customer experiences?
What is the importance of having a trusted view of the data?
What is the benefit of a decision model?
What is the Black Book model?
Explain the strategic benefit of the Black Book model