Section 3: Creating a TikTok Video
Write a 2–3 page paper and create a TikTok video in which you will do the following:
1. Write a short paragraph, including the name of the business and the product or service that the business provides.
a. Include the main benefits of the product or service and why customers should select the products or services over the competition.
2. Suggest one way in which you can increase online community involvement by encouraging submissions of how-to videos from followers.
a. Provide a rationale for your suggestion.
3. Determine the metrics to be used to measure the success of the TikTok video.
a. Provide a rationale for your response.
4. Analyze the main pros and cons of developing TikTok videos to improve the effectiveness of the business’s marketing strategy.
a. Justify your response.
5. Propose the content for a how-to video you will create for the business based on consumer needs in the target market.
a. Include the business’s main target market (that is, the buyer persona).
b. Provide a rationale for the content.
6. Create a how-to video for the selected business using TikTok, based on your proposed content. Add a link to the video in the resources section of the paper.
7. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate