7.3 – Marketing Plan: Placement/Distribution Strategy
Establishing a distribution strategy is all about customer convenience:
How might the value delivery network be optimized to include the right partners and offer the right services to ensure that the end-customer gets the product at the right time?
A vertical marketing system involves the manufacturers, wholesalers, and retailers (or service providers) that work in unison to deliver customer solutions.
Placement/Distribution Strategy
After completing the module readings, do the following:
• Compose a distribution strategy for your product or service solution. In doing so, describe the vertical marketing system identifying all channel partners involved in the supply chain.