What is the added value of this marketing campaign for the company/organization?

Write a report discussing the following points:

Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign:

Give the reasons behind their success?

What is the added value of this marketing campaign for the company/organization?

Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

Why did the social media marketing campaign fail?

And what can we learn from them?