How do consumers use vigilante marketing to self-create and disseminate advertising artifacts that build commitment to a brand and brand community?

Vaccination reluctance and public health.

These are all highly controversial topics, and many involve misinformation/disinformation. You may choose other topics, but they should be topics that extend beyond the personal to large portions of society.

Decide on your topic, your point of view or stance on the topic, but then step aside from your emotions and do serious, impartial research on causes/effects. When it comes to deciding your thesis (or research focus), start generally then focus down. Work through this progression with your own research interest.

EXAMPLE:

General area of interest: vigilante marketing.

Research topic: consumers use of vigilante marketing to build brand commitment.

Central research question: how do consumers use vigilante marketing to self-create and disseminate advertising artifacts that build commitment to a brand and brand community?

Aim: to investigate how consumers in a specific brand community use vigilante marketing techniques to self-generate brand-centred communications in order to build both brand and community commitment.
(Adapted from Muñiz and Schau, 2007)

Find and review 7-to-10 sources of high quality on a discipline-specific, information literacy-related topic.

Prepare a 750- to 1,000-word annotated bibliography in which you address the following in your annotations:

Summarize each source you intend to use for your research project.

Analyze each source for its relevance to your research project.

Discuss the quality/credibility of the sources chosen for your prospective
topic.

Argue each source’s credibility and note its flaws.