Destination Marketing Management
Visit Destination Canada’s Consumer website
https://travel.destinationcanada.com
Describe the USP’s (Unique Selling Propositions) of this destination.
What is the ‘Brand’?
What type of tourists visit Canada?
What are the main markets for Canada?
Find 4 images that help visualize the ’brand ‘of Canada
What is the ‘tag line’ for Canada?
Find a recent marketing video for Canada (within last 4 years) -include link.
What is the message that these videos are trying to portray?