What makes it a charismatic brand and what does the brand do to make consumers decision to purchase easier?

Marketing Discussion Post

Define what a brand is according to Marty Neumeier. Define what a charismatic brand is? In your own Google search, look up the top 100 brands.

Tell us about 3 brands on the list (that one of your classmates has not already used) and tell us if they are a charismatic brand and if so, what makes it a charismatic brand and what does the brand do to make consumers decision to purchase easier?