Houston Theatre Research Project Assignment
Theatre Practitioners need to be creative in a multitude of ways, which often includes being their own marketing department. Imagine you have a client coming to Houston who wants to attend a play while they are here.
Research THREE Houston area theatre venues or theatre companies (not opera, dance, or film) and answer AT LEAST the prompt questions below about EACH of them.
Present your findings in a report of 1000 words minimum for the entire report. Do NOT copy paste the questions and answer them, but restate and write out your responses.
This an opportunity for you to create an informative, but also eye-catching report. Think of the report as a way to market these theatres like a product you may be selling to your client. Include visuals of productions or the theatres themselves.
What is the name of each theatre or theatre company?
Where do they perform? (Even if they don’t have their own space where do they perform?)
Is the theatre or theatre company professional or amateur?
What kind of plays do they produce? (new plays, classical, children’s theatre, musicals, all?)
Who is the Artistic Director?
What is a brief history of this theatre company? How many seasons have they been producing plays?
What are three of their past productions? Which would you want to attend? Why?
What are three of their current or most recent productions? Which would you want to attend? Why?
What kind of professional theatrical reviews of individual shows have they received? (Look in newspapers, Websites dedicated to reviewing plays and musicals, etc. Yelp/Google/etc.)
What do the professional reviewers say about the productions specifically? (use a direct quote from a review from say the Houston Press or Chronicle)
Has this theatre company received any rewards? If so what are they?
Why do you like this theatre company? Would you recommend a play by this theatre company? Why or why not?
How much are tickets?
How do they finance their seasons?