Thriving in a Competitive Global Context (Written Report)
Unit learning outcomes:
1.Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context.
2.Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Task:
During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk. Consider the following question: Critically evaluate the major strategic risks that can impact a global business and identify potential risk responses. You MUST use robust industry examples to support the points you make. Important note: you must select one specific industry to focus your answer on.
You need to:
Deliver a report that includes a detailed analysis that identifies the primary strategic risks facing an international business in your chosen industry.
Analysis requires you to identify appropriate risk responses.
Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.
Ensure your arguments are backed up by evidence.