Chinese Soft Power Strategies in Germany
Research question: Are China’s soft power strategies “successful”? If so, how?
Areas: Culture, education, business, politics, and media.
Task: compare the soft power strategies of 2 areas with each other (culture; strategy: Confucius Institutes and media; strategy: media coverage).
– Relevance: How relevant is the strategy to the goals and values of the German target audience?
– Effectiveness: How effective is the strategy in achieving the intended goals in the German context?
– Cost: What is the cost of implementation, both in financial terms and in terms of resources?
– Sustainability: is the strategy sustainable in DE in the long term?