What portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities?

International business plan

How are the products distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?