Week 2A
2A: Assess Levi’s situation at the time of the case.
1. What is at the root of their problems in the denim market?
2. How does Levi Strauss create value for its customers?
3. Assess the Personal Pair Proposal. What is your evaluation of it from a quantitative perspective? What is your evaluation of it using the VRIO framework?
4. What is your recommendation concerning the Personal Pair proposal?