Explain why they need a new plan, and discuss some preliminary marketing strategies.

WK1

Remember that your final paper is a 15-page marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

Topic:

Brand or company you are proposing for your topic
Brief background
Rationale

Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.
Strategy

Who is the intended market?
Where will you access the necessary information for your final marketing plan