Read the attached case study, “Herman Miller and Its Rainforest Chairs,” from Marianne Jennings, Business Ethics, Case Studies and Selected Readings, 9e, Cengage (2018).
https://www.studypool.com/questions/download?id=2812820&path=uploads/questions/690540/20230417230116herman_miller_chapter_9_ldr515.pdf&fileDownloadName=attachment_1
Then go to the Herman Miller website and review its self-reported sustainability initiatives:
https://www.hermanmiller.com/better-world/sustaina…
Summarize the key facts from the case, adding anything else you might glean from their website or other sources.
In your analysis, consider the following questions:
First, which approach or approaches to sustainability from Chapter 9 were utilized by Herman Miller? Were different approaches used at different times in their history?
During 2008-2012, Herman Miller went through a slump in sales and earnings but retained its sustainability focus, Despite a drop in stock prices and pressure, the company refused to cut costs by eliminating its “green” programs. Was this a responsible business decision? How can it be justified (or was it not justified)?
Going forward, what recommendations would you make to Herman Miller to position itself for continued sustainable growth?