Contrast the results from your questionnaire: how the people that you asked these questions answered, compared with how you have envisioned this product and its extension.

The product you need to analyze is Smart Bike Helmet (A smart bike helmet that monitors users’ heart rate, speed, and distance travelled, and provides turn-by-turn navigation via a built-in display.)

You need to describe it, as basic features, price, where sold, and what kind of customers are purchasing it.

Consider a product extension of the original one, that normally should contain extended features or functionalities of the base one. (As example, if you are choosing a set of play cards as your product, perhaps your product extension will be waterproof play cards that the pool could use.)

You need to focus on the following to make a paragraph:

Ch. 4 – asses what motivates your customers for purchasing and what affects them in the act of purchasing of this product

o Reach out to a small group of people (could be your colleagues in the class, other colleagues, co-workers, family members or friends) and ask them a 10 questions questionnaire as applicable to your product.

▪ 5 questions with topics for Ch.3

▪ 5 questions with topics from Ch.4, as applicable to your product which is Smart Bike Helmet.

▪ Each question should also contain a sub-question about considering for purchase a product extension like the one that you already choose.

(Chapter 3&4 you can check from the files I upload! You need to show the 10 questions and make a list to show which is from chapter 3 and which is from chapter 4!)

o Contrast the results from your questionnaire: how the people that you asked these questions answered, compared with how you have envisioned this product and its extension.