What marketing strategies do you propose for Pantene to reclaim its lost market share?

Case 1 analysis.

To access the case: https://hbsp.harvard.edu/import/674220

Please type your responses into a Word file (around 2-3 pages) and upload the file to Blackboard.

Please use headings or numbers to organize your responses.

Questions:

1. What is the case of decline in market share of Pantene?

2. Analyze the consumer behavior for Pantene and Garnier.

3. Is Pantene priced appropriately?

4. Is the promotion strategy of Pantene appropriate?

5. What marketing strategies do you propose for Pantene to reclaim its lost market share?