Each question has to be answered and not summarized.
1. Is there an advantage to being a first mover? What drawbacks are there to pursuing first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?
2. Which product, or products, should Tesla focus on? What justifies your recommendation?
3. Is the tight association of Elon Musk to Tesla beneficial or problematic? Under what conditions might you change your assessment?
4. Is Tesla a technology or automobile firm and does the distinction matter?
5. The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup. How should Tesla’s marketing strategy differ for the Semi?
*****Write a Case Study Response (i.e, Report) 2-3 pages long answering these questions in your essay response, and not a summary of the case. Review the rubric. Make sure you cite any references used properly (APA style) and submit your report by Saturday before midnight.****
Original work is expected. Grammar and spelling will be graded also.
Click on the “Week Two Assignment – Case Study” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.