Intelligence gathering and understanding an organization’s current situation and potential for innovation as dependent on external forces is important. Conduct a TIME (technology, industry, market, and events) analysis of a local organization. See the link in the Module folder. Review Chapter 4 and Figure 4.1 to complete the assignment:
Identify a local organization that you know well or would like to know well.
Review and list the products and/or services currently offered by the organization.
– Provide an overview of the technology that the organization uses to compete.
– Is the technology a product or is the technology an external variable? What information about technology would a project manager need to develop or improve a current product?
– Provide an overview of the industry in which the organization competes. Who are the competitors?
– Select one of Porter’s five forces and apply the selected force to analyze the organization’s position in the industry.
– Provide an overview of the market served by the organization. Select one factor to show the specific data you would gather about market segmentation.
– Provide an overview of trends facing the company. What trends might impact this product? How might these trends impact the success of the product?
– Determine if the organization uses a market needs or a technology-driven approach. Support your answer.
– Summarize the TIME analysis in table format.
Requirements:
4- 6 pages
At least four to six scholarly, peer-reviewed references that provide information and guidance