Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept.

Instructions:
Provide a 100 word response to each question.

1. Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept.

2. Define quality in healthcare. Describe the dimensions of healthcare quality.

Response for each question should be sat least 100 words long and no more than 200 words long.

here is an overview of this weeks readings:

Marketing Styles

In healthcare, there are two main fields or types of marketing that have emerged: social marketing and cause-related marketing. We have all seen both types of marketing in action.