Why is knowing your audience an important part of capturing and maintaining their attention?Explain.

Why is knowing your audience an important part of capturing and maintaining their attention?
What cultural considerations do you need to take into account for your particular audience/topic?
How are you going to keep the audience’s attention throughout the speech?
Find at least one example on YouTube, TEDx, or other video repositories of good attention-getting examples. Post the URL and explain how the video is a good model for capturing the audience’s attention. The video can be on any topic but must be appropriate for sharing.
Make sure to include a scholarly source to support your points.
In place of the textbook citation, you will need to integrate and cite the video you selected as well as a scholarly source. ( Use You tube video) also use this as a reference source and source .
McLean, S. (2018). Exploring Interpersonal Communication, Version 2.0.