Instructions
Implementation Plan: Part 1
During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan.
Please take a look at the 30 case studies located in your textbook on pages 370–625. There are multiple corporations that provide a large array of services and products. Please select one of these 30 organizations that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.
For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.
What does the strategy, mission, and organizational structure say about the company?
What are the positive aspects of the strategy, mission, and organizational structure?
What are the company’s short-term and long-term goals?
What are ways to improve the strategy, mission, and organizational structure?
Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.
Your project must be a minimum of two full pages in length, not counting the title and reference pages. Include an introduction paragraph.
Business Policy and Strategy Case Studies
Business Policy and Strategy – 30 Case Studies
Dunkin’ Brands Group – page 370
Krispy Kreme – page 378
Marriott International – page 385
Wynn Resorts Limited – page 396
Cinemark Holdings, Inc. – page 404
Facebook, Inc. – page 412
Zynga, Inc. – page 420
The Priceline Group, Inc. – page 428
The TJX Companies, Inc. – page 437
Tiffany & Co., Inc. – page 448
Citigroup Inc. – page 455
JetBlue Airways Corporation – page 464
FedEx Corporation – page 472
Tyson Foods, Inc. – page 481
Constellation Brands Inc. – page 491
GoPro, Inc. – page 500
Arctic Cat Inc. – page 508
Tesla Motors, Inc. – page 516
Ford Motor Company – page 522
Harley-Davidson, Inc. – page 532
Apple, Inc. – page 540
International Business Machines (IBM) Corporation – page 549
TASER International, Inc. – page 559
Revlon, Inc. – page 566
World Relief – page 574
World Wildlife Fund for Nature (WWF) – page 582
Michael Kors Holdings Ltd. – page 591
SABMiller plc – page 599
Gruma, S.A.B. de C.V. – page 609
Restaurant Brands International, Inc. – page 617