Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.

ASSIGNMENT INSTRUCTIONS:

Read the case study and answer the following three questions in your paper.

Assess the effectiveness of your company’s leadership.
Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.
What growth strategies might your company pursue?
You are to support your ideas, arguments, and opinions with independent research, include at least two (2) supporting references or sources (NOT Wikipedia, unknown, or anonymous sources), and format your work in accordance with 7th edition APA formatting which includes: