Aims and objectives
The aim of my research is to find out which of the two methods (Traditional marketing and Digital marketing) are more efficient, the effects they are currently having on the community, and how the local council can improve health and fitness of communities with a formulated and sustainable plan.
These are the set aims for the research:
• Review related literature, findings, facts and statistics in relation to health and fitness in the perspective of traditional/digital marketing
• Identify current schemes and strategies that are tackling health and fitness that are implemented by the council
• What marketing strategies can be implemented with specific health related schemes.
• Compare and review current strategies, theories and statistics that are in relation to overall health and fitness within Bradford city.
Research Questions
1) is the Bradford council using the correct strategies and approaches towards promoting/encouraging and improving health and fitness amongst the citizens of Bradford.
2) Is there an ideal strategy to improving fitness and a healthier community amongst all age groups within the city of Bradford?
3) Does the geographical landscape of Bradford city have an influence on why people not keeping healthy/ joining gyms and sports clubs?
