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[November 10, 2020 12:47] 11.10.2020 12:00 Formal report – apply AIDA and above/below the line marketing theories ( it could be a push and pull strategy instead of previously mentioned) to the O2 mobile network industry and critique how effectively they have been implemented in the last two years.
An evaluation of the effectiveness of these tactics is required. This must include objective measurable data that reflects the impact of the applied theory on the company (financial or social media KPI outcomes) diagrams Format.
Real-life examples are missing (names of the campaigns such as new one and Me&you) they must be used accordingly with the description of the method.
AIDA what about above/below the line?
Explanation:
Above the line is where the agency is paid in commission (how much) for mass media work – TV, print, and display.
Below the line – the agency is paid a fee instead of a commission. Sales, promotion, coupons, PR, direct marketing,
1. Follow the structure;
2. Diagram and concept
3. Define and explain the concept
4. Say how the organizations apply it
5. Say how your organization applies it ( advertising and sales promotion or social media examples- new adds 2020)
6. Bring the evidence of the impact that the application of the concept in marketing communications has had on the company’s revenue, profits, brand image, ratings…