Part1:(Introduction)PleaseIdentifythenameofyourcompanyandwhatit’sNAICSandSICcodeis.Thisidentifiesthesegmentoftheindustrytheycompetein,iftheycompeteinmorethanonesegmentidentifytheirlargestsegment.Whoaretheirtwochiefcompetitors?Part2:Create2graphs(IncludeundertheIntroductionparagraphofyourpaper)•Graph1:PlotthechangeinthepercentofGDPintheUS,thechangeinsalesgrowthoftheoverallindustry,thechangeinsalesforyourcompanyanditstwochiefcompetitors.Dothisfortheyears2016through2019.•Graph2:Plottheoverallgrowthinprofitsforyourindustry,yourcompany,anditstwochiefcompetitorsfortheyears2016-2019•Basedonyourdatagivemeyourassessmentoftheindustryandyourcompanyprecovid-19.Part3:Performa5Forces(Porter)analysisofyourindustry.Thissuggestwhythecurrentlevelofoverallindustryprofitsarehigh,medium,orlow.Scholarshavesuggestedcomplimentaryproductsandgovernmentregulationsshouldalsobeconsidered.Whatisyourassessmentofhowthesetwofactorshaveaffectedthecurrentprofitsofyourindustry?
Part4:PerformaPESTELanalysisonyourindustry.Whichfactorsdoyouthinkwillhaveanimpactonyourindustrysegment?Why?Whatimpactdoyouforeseeforfutureprofits?Part5:IfyouwereCEOwouldyourecommendyourcompanyinvest,divest,orstaythecourseinyourindustrysegment?Why?
Part6:READthecompaniesmissionandvisionstatement,readthelettertotheshareholdersfromtheCEOfortheyear2016-2019.Whatisyourtakeawayforthecompany’sstrategyandproblemsinachievingit?BlackSwanevents,likeCovid-19,areunforeseeableeventsthathasadevastatingimpact.Whatimpactdoyouthink,Covid-19willhaveonyourcompany’sMission,Vision,orabilitytoachievethem.Part7:If you were CEO would you recommend your company invest,divest,or stay the course in your industry segment?Why?
Part8:Analyzingjustyourcompany,howwellisitdoingbyaccounting,marketing,management,HRMcriteria?Supportyourconclusionswithdata.
Part9:PerformaS.W.O.T.analysisonyourcompanyanditschiefcompetitors.Whatconclusionsdoyoudraw?
Part10:Assessthecompany’scompetitivestrengths.Whataretheircorecapabilities?Whichofthecompany’sresourcesarevaluableinprovidingadistinctivecompetency(i.e.betterthanitscompetitors)?Whichofthecompany’sassetsandresources,bothtangibleandintangible,arevaluable,rare,non-imitable,ornon-substitutable?
Part11:Identifythestrategicissueswhichyourcompanyneedstoaddress?(Ex:changethemission,raiseorlowertheobjectives,changeorimproveitsstrategy)Why?
Part12:(Conclusion)Whatchoicesoroptionsdoesthecompanyhave?Whatshouldtheydotobuildasustainablecompetitiveadvantage