The essay should include the following topics:
– Effects of the pandemic on the chosen brand’s industry/product category
– Changes made to the marketing mix (product policy, pricing, distribution, promotion)
– Marketing strategy (Segmentation, Targeting and Positioning)
– Technological innovations (digital solutions and new technologies)
Every organization is affected by the global trends and changes in the environment. This current pandemic forces them to re-evaluate their position in the market and introduce new strategies and tactics to survive. Upon carefully choosing a brand that can be evaluated according to the above criteria, please discuss the importance of marketing and evaluate your chosen brand in relation to the changes they have already made, but also discuss recommendations that will allow the brand to grow further