⦁ Perform a SWOT and PESTEL analysis for Amazon. (10%)
⦁ From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the company is addressing their Strengths to negate Threats and Weakness affecting their Opportunities. (20%)
⦁ Compare and contrast the different styles of leadership. Comment on the current leadership and management style at Amazon. (20%)
⦁ Recommend a suitable leadership style that will match their management style and help Amazon grow further. Justify your choice using appropriate literature. (10%),
⦁ Comment on the Responsibility, Response and Obligations in their Ethics and Social Responsibilities in the processes at Amazon using evidence from your research. (20%)
⦁ The second part of the assignment will involve writing a reflection report on your experience in writing this report. In this you will reflect on the knowledge you gained from your research and how it benefitted in applying the theories to the practical framework of Amazon. (20%)
This assessment addresses
LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment
LO2: Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
LO3: Discuss leadership, management and development of people
LO4: Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests
LO5: Discuss the design and development of organisations.