Description
With the PowerPoint that you gave me, with the order
Your strategic report should focus on two specific large global companies from the same
sector/industry that have international operations. The report should address three questions (see below).
Task 1: Evaluate the external business environment and compare the dynamic capabilities of
the two chosen companies. Contextualising (a) their relative competitiveness and (b)
responses to globalisation of markets and technology (20%).
Task 2: Critically analyse and compare their current CSR initiatives and social and
environmental innovations, in the context of their international operations, pointing out
the relative advantages and risks of these (40%).
Make sure you evaluate the different stakeholders involved in sustainability and
compare three CSR initiatives of your choice, all initiated or in partnership with the
chosen two global companies.
Task 3: Assess and compare potential CSR strategies that enhance organisational success.
Discuss the role of the sustainability offerings for a) long-term profitability and b)
strategic partnering with society and governments in growth markets (30%).
A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall
professional presentation showing clear report style.