Analyze MAC’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding MAC, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
Analyze the competition for the product, and the overall marketing environment.
Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
