Description
Understand the fundamental components of the business environment and the internal and external drivers for change implicit to it;
Identify competing interests among stakeholders and understand the implications of those competing interests.
Description of Assignment: Target length: 1,500 words
Task:
‘Find a multinational organisation of your choice and describe and evaluate the changing business environment of this company using appropriate theories, models and relevant examples.’
Requirements
This 1,500 words assignment is to be typed in an essay format. You are only allowed 10% more or 10% of the expected word count. The structure should include:
Expected Format of the Essay
Introduction:
In this section I would expect the best students to:
Discuss what we mean by The Business Environment
Consider why an understanding of The Business Environment is important
Explain any relevant theories/models in relation to the wider topic of the business environment.
Signpost the structure of the document, including a brief overview of the company they have chosen
Main Body:
In this section I would expect students to discuss the challenges/changes that the organisation they have chosen had to deal with. A clear analysis should be provided in relation to what was the change, what was the impact it had on the organisation and how did they deal with it. If students can relate those changes to any of the models discussed in class, for example PESTEL, then even better.
The main purpose for performing this secondary research is to allow students to practically see the impact that changes in the business environment can have on business organisations. That way they can understand that such changes can be positive or negative, direct or indirect.
Conclusions:
This section should summarise the main points of the previous section, drawing everything together.