How did Redpepper create brand equity for the company you selected?

What do they do and why do they exist? .How did Redpepper create brand equity for the company you selected? Do you think the strategy Redpepper employed for your chosen company will work? Why or why not?

The paper should include the following: introduction, discussion of the latest trends related to the topic, discussion of the relevance or importance of the topic to marketing, and conclusion.