For this task, you will research a foreign country or region with a challenging geography in international marketing, and write a scholarly paper in which you evaluate each of the following:
In the United States, it is common for a real estate agent to state that the value of a home is directly related to location, location, location (Czinkota, & Ronkainen 2013). Further, researchers argue that location is also a significant factor in developing effective international marketing strategies. How does “location” influence international marketing? How does geography impact products and distribution channels for your selected country or region?
Based on the literature, “location” is different from “place” in international marketing. Compare and contrast the difference of “location” and “place” in international marketing. How do different things relate to one another at a specific place? How do “natural and human features” impact international marketing?
Evaluate, discuss, and provide an example of how “Interaction, Movement, and Region” impact international marketing.
