What can the role of psychology lead to in the preservation of our natural resources?

Role of Psychology in the preservation of natural resources

Various environmental protection laws exist to preserve our natural resources such as rainforests. However, over recent decades we have seen a global increase in the rate of deforestation. Is a change in human behaviors (consumption) required to more effectively conserve our natural resources. What can the role of psychology lead to in the preservation of our natural resources ?explore this in 10 pages with the proper references.