Marketing concepts
This Forum addresses the marketing concepts and understand how they are implemented. Concepts include objective of advertising and promotion, promotional mix, advertising, sales promotion, public relations, and publicity. You will also describe the major types of markets and marketing approaches.
Critical Thinking Questions
Using information from the case and the video, answer the following questions:
1. What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?
2. How has Pepe’s Pizzeria helped its loyal customers retain their sense of belonging with the brand, even after diversifying to different locations?
3. Briefly explain the public relations, advertising, and marketing techniques used by Pepe’s Pizzeria while expanding to new locations.
4. Briefly describe consumer market segmentation (demographic, geographic, psychographic, and behavioral). How is the consumer market different than business markets?