Sleep Cafes: Nap and Go
Outline a set of marketing mix recommendations for a start-up sleep café business in the USA that includes the following: product and service recommendations (for example what sleep assisting tools and technology might you employ?), a pricing structure ( would you recommend a pay per use, a membership or other approach?), place considerations ( do low cost options exist for a start-up small business or does this by necessity require a large initial outlay to secure strategic expensive locations for operational success?), and lastly a simple promotional strategy that as a minimum indicates who you are positioning towards and what promotional media you will utilise and why. You may also want to consider whether your sleep café might operate in partnership with any other companies. Evidence in support of your recommendations may be included in the appendix of the report.