Samsung Case Report
Read case and answer the following questions:
1. Describe the key elements of Samsung’s corporate turnaround strategy.
2. What is a global brand? What potential benefits can a firm derive from building global brands?
Samsung Case Report
Read case and answer the following questions:
1. Describe the key elements of Samsung’s corporate turnaround strategy.
2. What is a global brand? What potential benefits can a firm derive from building global brands?