Wells Fargo
Initial Website Review
How does the initial website promote the organization’s purpose?
How does the organization tell their story (in relation to their overall mission)?
Does the website provide easy access to information?
Does the website provide current information?
How does the website engage with customers, suppliers, -donors and volunteers?
Marketing Operations and Marketing Innovation
Identify and discuss the organization’s marketing staff
Describe the organization’s marketing strategy (research; is there evidence of a marketing strategy).
Describe the target market and methods for communication
Discuss how the concepts of B2B and B2C marketing apply to the organization.
Discuss the use of marketing analytics within the organization