• Develop and write the unbranded content for your selected
platforms and channels as planned in your Assessment 2 content
calendar.
• Publish/post content at least 3 – 7 times each week (depending
on your strategy and channel) on various digital channels in
weeks 7,8 and 9.
• Make sure you hyperlink your content across various channels.
• Each week monitor and test if your strategy is working. Thinking
about your goals, decide if your chosen angles and pitches are
successful and adapt changes in your content calendar
accordingly if necessary.
• Measure if you have reached your SMART objectives and
analyse the performance of each post.
• Check if your choice of channels, key words and content is
engaging your target audience in the way you expected.
• Confirm that your content/media items presented are connected
to a current or relevant topic/discourse in the digital sphere and
are achieving the reach you intended. Adjust if necessary.
• Evaluate the impact of your digital media strategy.
a. Does your content draw attention?
b. Did it gain visibility?
c. Does it maintain presence?
d. Does it interest and engage your target audience?
