Discussion Thread: Leading Boldly and Strategically
Who Already Attends Our Church?
How do you determine your church’s culture? Ask yourself, “What kind of people already attend our church?” This may discourage some pastors, but it is the truth: Whatever type of people you already have in your congregation is the same type you are likely to attract more of. It is unlikely that your church will attract and keep many people who are very different from those who already attend.
When visitors walk into your church, the first question they ask isn’t a religious question, but a cultural one. As their eyes scan the room full of strange faces they are unconsciously asking, “Is there anybody here like me?” A visiting retired couple looks to see if there are any other older folks present in the congregation.
A serviceman looks for anyone else wearing a uniform or who has a military haircut. Young couples with infants immediately scan the crowd to see if there are other young couples with babies or small children.
If visitors find other people in your church that seem similar to them, they are much more likely to come back again.
What is the likelihood of a church full of retirees reaching teenagers? Not likely. How about the likelihood of a church made up of military personnel reaching peace activists? Highly unlikely! Or what’s the likelihood of a church composed primarily of blue-collar factory workers reaching white-collar executives? It’s possible, but don’t bet on it.
Of course, as believers we must want and welcome all people into our church family. After all, we are all the same in the eyes of God. But remember, the fact that a church may be unsuccessful in reaching certain types of people isn’t a matter of right or wrong, but a matter of simply respecting the wonderful variety of people God has placed in the world.