1)Please identify the key elements in Red Bull’sglobal marketing strategy. What are the factors that have helped Red Bullto build a successful global brand?2) How does Red Bullapproach the issue of standardization versus adaption? What are benefits and drawbacks associatedwith the respective strategies? Does the company think global and act local? Does it also think local and act global?3) Please provide a detailed overview ofRed Bull’scurrent marketing communication mix. Assumethe companyaims to increase their sales volume in the short run. Which communication tool would you recommendthe companyto achieve this goal? Please justify your answer.4)Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.5) Please design a Guerilla-Marketing campaign for Red Bull. Be as creative as possible!Please explain your campaign and provide a visualization (graph, photo, picture, etc.)G
