QUESTIONS ABOUT GENRE
What is the genre of the text? In other words, what would you call this text (i.e. a textbook chapter, an Instagram post, a peer comment to an assignment, a newspaper article, a poem, etc.)?
QUESTIONS ABOUT AUDIENCE
What is the audience for each text? In other words, for whom, specifically, was this text created? What evidence can you find in each text that leads you to that answer?
What does the audience already know or believe prior to watching or reading each text?
QUESTIONS ABOUT PURPOSE
What is the purpose of each text? In other words, what are the authors trying to achieve by producing these texts (i.e. to entertain, to inform, to persuade, to share knowledge, to motivate, etc.)?
2-ANSWER THESE QUESTIONS
What is the genre of this text?
Who is the intended audience for this text and how do you know that? What signs can you find in the text that indicate a specific audience?
What is the purpose of the author of this text? What is the author trying to accomplish?
How does the author use ethos-based strategies to build trust with the audience? Give specific examples.
How does the author use logos-based strategies to appeal to reason and logic? Give specific examples.
How does the author use pathos-based strategies to appeal to emotions/feelings? Give specific examples.