Unit 2 Discussion
You work for a firm that is in the process of developing a marketing strategy. You have been tasked with finding environmental trends and identifying specific factors that will influence the development of your marketing strategy.
Review the material above and your course unit content. Conduct research from two credible trade sources. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition).
Discussion Issues
Specify an industry and research to identify at least two environmental trends for two environmental domains (categories) below (a-f). This is a total of a minimum of four trends. Your format is:
Industry (Could by your SBU’s Industry)
sociocultural forces and demographic shifts
economic trends
competitive trends
science and technology
political and legal
major global forces.
Describe and justify how these environmental factors will influence a marketing strategy.