The one page abstract should identify:
(1) the name of the firm,
(2) a short description of the firm’s purpose,
(3) reasons why you chose to prepare a marketing plan for this firm, and
(4) key issues the firm is currently experiencing.
The one page abstract should identify:
(1) the name of the firm,
(2) a short description of the firm’s purpose,
(3) reasons why you chose to prepare a marketing plan for this firm, and
(4) key issues the firm is currently experiencing.