Write part 2 as though you are the manager of the Sales dept. at the present company.
You are writing about what impact the new company will have on the Sales department or how the Sales dept could incorporate the new company or its inventory into your overall sales strategy.
We already have averages over years. That’s done in the excel sheet. Use those numbers to talk about what the Sales dept think of the acquisition.
You really have to expand part 3. You are making a “go or no go” recommendation to the CEO. It has to be based on solid research and make a convening, assertive, and knowledgeable statement.